Marketing Tip: Make it Personal

This month’s Marketing Treasures, a newsletter about library marketing, has a good piece on the importance of getting to know a user’s needs before making the standard “library sales pitch.” From the conclusion of, “Promotion …

Top Ten Blog Design Mistakes

From Web usability guru, Jakob Nielsen, comes Weblog Usability: The Top Ten Design Mistakes. The mistakes include (See Nielsen’s site above for elaboration): 1. No Author Biographies 2. No Author Photo 3. Nondescript Posting Titles …

Blogger Targeted by Splogs

Today’s Wall Street Journal has an article about the growing problem of “splogs”- or spam blogs. (Article is also available to Wisconsinites via Badgerlink’s ProQuest Newstand) Spammers have created millions of Web logs to promote …

Wisconsin Law & Technology Conference

The 7th Annual Wisconsin Law and Technology Conference is scheduled for November 8th at the Wyndham Milwaukee Center. This “no geek-speak” conference focuses on technology and practice management education for attorneys, judges, legal support staff, …