Pew Internet and American Life has just released a new report on the state of blogging. Based on the results of two nationwide telephone surveys in November, Pew found that:
- 7% of the 120 million U.S. adults who use the internet say they have created a blog or web-based diary. That represents more than 8 million people.
- 27% of internet users say they read blogs. . . This means that by the end of 2004 32 million Americans were blog readers.
- 5% of internet users say they use RSS aggregators or XML readers to get the news and other information delivered from blogs and content-rich Web sites as it is posted online.
- At the same time, for all the excitement about blogs and the media coverage of them, blogs have not yet become recognized by a majority of internet users. Only 38% of all internet users know what a blog is. The rest are not sure what the term “blog” means.
Source: Library Stuff