The Wisconsin State Journal has an interesting article on corporate blogging. A growing number of companies are encouraging employees to blog and some are even hiring full-time bloggers.
A quote from the article:
“The blogs give us what we call a handshake with consumers, a bond of loyalty and mutual trust that’s different than the typical selling relationship, where it’s all about price. . . With the blogs, we are giving a little bit more access to us as a people with a mission.”