Is Your Firm Thinking of Starting a Blog? Read This First

Dale Tincher of has put together a useful list of considerations for law firms who are contemplating starting a blog. Blogging is not for everyone, he warns. In his article, Law Firm Blogs – Hip or Hype?, he notes:

Properly developed blogs can be very effective. Unfortunately, the majority of law firm blogs are not properly planned and the result is often a significant waste of time, money and credibility. How can you determine whether you should develop a blog for your firm? We recommend taking these three important steps:

  • Define your goals;
  • Assess your ability to invest the necessary time;
  • Consider other options.

Update 7/6/05: Thanks to Dale for his nice words about WisBlawg in an update to the article.