Wouldn’t you like to know what people are saying about you online? If you have or represent a business, you should.
A great brand can take months, if not years, and millions of dollars to build. It should be the thing you hold most precious.
It can be destroyed in hours by a blogger upset with your company.
So says internet marketing and search engine expert, Andy Beal. To find out how, see Online Reputation Monitoring Beginners’ Guide at his Marketing Pilgrim blog. Learn what to track and how to do it.
Later this month, I’m giving a presentation on blogging at the Association of Legal Administrators conference in Montreal. I definitely be mentioning this guide.
Source: ABA Site-tation