“The older demographic has a bunch of interesting characteristics, not the least of which is that they hang around.”
This prospective and relative stickiness is helping drive a wave of new investment into boomer and older-oriented social networking sites that offer like-minded (and like-aged) individuals discussion and dating forums, photo-sharing, news and commentary, and chatter about diet, fitness and health care.
That’s a quote from a New York Times article examining the use of social networking applications for older Web users.
The sites have names like Eons, Rezoom, Multiply, Maya’s Mom, Boomj, and Boomertown. They look like Facebook — with wrinkles.