Last week, Google enhanced discoverability of podcast content. Simply add the word “podcast” to your search and Google search will show you playable episodes alongside your other search results.
We’ll surface these episodes based on Google’s understanding of what’s being talked about on a podcast, so you can find even more relevant information about a topic in audio form.
Here’s a sample search I did for “Wisconsin podcasts” which retrieved several interesting looking podcast episodes.
Hat tip to Fast Company.