Partnering with other Law School Units to Promote Law Faculty Scholarly Visibility

First page of PowerPoint presentation on the Life Cycle of Scholarship MarketingThis afternoon, I had the pleasure of attending an excellent presentation on The Life Cycle of Scholarship Marketing, jointly presented by the UW Law School External Affairs Office and our Law Library.  The session was cleverly organized around the following themes:

  • Birth and childhood
    • Research and literature review
    • Prepping for discoverability
    • Submissions to journals
  • Teenage years
    • Positioning and posting your newly published work
    • Getting the word out
  • Maturity and growing up
    • Being an expert
    • Sharing the news
  • Golden years
    • Rediscoverability

The session, which was well attended and well received, is a good example of how law libraries can partner with law school marketing departments and other units to help faculty increase their scholarly visibility.  This is a theme that we explored in a program that I moderated last week at the AALL Annual Meeting on Increasing Library Impact by Promoting Faculty Scholarly Impact.  If you’re interested in learning more, a handout from that presentation, with panelists Liz Manriquez, also at UW Law, Maggie Kiel-Morse at Indiana University Maurer School of Law, and Amanda Watson at the University of Houston Law Center, is available on the AALL Annual Meeting website.