Blogging Can Help (or Hurt) Your Career

According to the Boston Globe, blogs are essential to a good career. In a nutshell, the article advises that blogging helps a professional stand out among her peers.

Employers regularly Google prospective employees to learn more about them. Blogging gives you a way to control what employers see, because Google’s system works in such a way that blogs that are heavily networked with others come up high in Google searches.
And coming up high is good: “People who are more visible and have a reputation and stand for something do better than people who are invisible,” says Catherine Kaputa, branding consultant and author of ‘”Blogging for Business Success.”

While I agree that blogging can be a wonderful career booster (it certainly has been for me), the article failed to warn that blogging can backfire also. The strong political opinions or startling confessions on your blog might not complement your resume very well. Go ahead and blog, but be careful about the self-image you are presenting.