The True Cost of Attorney Blogging? At Least $20,000 Per Year

From Larry Bodine’s Professional Services Marketing Blog:

My esteemed colleague Ed Poll of Venice, CA, author of the LawBiz Blog, calculated what may be the true cost of a lawyer writing a blog: $20K a year in time.
[Ed warns that] “blogging is certainly not “easy” in the sense that it takes commitment to be consistent and meaningful in the posting. I suspect it’s a commitment worth making for many lawyers, but a commitment nevertheless, as is any marketing effort. Measuring the return on investment – ROI – of blogging is difficult. But never forget that there should be a return in order to make your blog work for you, and not the other way around.”