Connie Crosby has a nice article on The Truth About Blogging. Although it is aimed at librarians, the truths she shares are universal.
She notes that “We often hear ‘to be seen as an expert, write a blog,’ but how quickly this medium opens doors has really been a great surprise to many.” I absolutely agree with her on this. Blogging has definitely opened doors for me personally – I’ve had more invitations to speak and write articles than I can accept. And it’s pretty cool to go to a conference and have people recognize you from your blog – I’ve met more great people through blogging than I could have otherwise.